Reputation

Google review management software for small businesses and multi-location brands

Monitor Google reviews across every location, get alerts, reply with AI you approve, and show reviews on your site. Free for one location.

By Oz IlyasFounder of Revys

Published October 19, 2026

Contents

Whether you run one shop or forty locations, reviews land at all hours and on every profile. Review management software has three jobs: make sure nothing slips by, help you reply quickly and well, and put those reviews to work beyond Google, on your site and in AI search.

What does review management software actually do?

It replaces checking each listing by hand. Here's what that looks like with Revys:

Job	Without a tool	With Revys
Review monitoring	Open each profile in Google	One dashboard for every location
Alerts	Google notifications, one profile at a time	Email for each new review, plus "needs a human" alerts
Replies	Write every response from scratch	AI drafts in your tone, approved by you
Reviews on your website	Copy and paste, or a JavaScript widget	Reviews written into your HTML, updated automatically
Getting more reviews	Hunt for your review link	Official review link and QR code per location
Profile health	Guesswork	Profile audit with a score out of 100
Reporting	Nothing consolidated	Weekly email report and monthly profile check-up

One feed for every Google location

Revys connects to your profiles through the official Google Business Profile API, using your Google account's permission (OAuth). No scraping, no shared passwords. Connected profiles are re-read roughly every hour, so a review posted this morning shows up in your dashboard within the hour, with its rating, text and any existing reply.

Filter by location, by time period or by who replied (AI, you, or directly on Google), and sort by date or rating with the reviews that need attention first. That's the starting point for franchises, chains and agencies managing client profiles.

Alerts that tell you when to step in

Email notifications can be switched on or off by category:

New review: one email per review. Off by default when AI replies are on, so you don't get double emails.
Reviews to handle: when a person needs to take over, such as a reply to approve, a negative review, a sensitive topic or a reply Google rejected. The button opens the suggested reply; nothing goes live until you click.
Weekly report: Friday evening, with new reviews, replies, pending items and widget views.
Monthly profile check-up (Pro): first Monday of the month, with your profile score and three priority fixes.

One thing to know: the Revys dashboard and emails are available in English, and replies are written in the language of each review.

AI replies, with you in control

Replying shows future customers that someone reads and acts on feedback. Pro includes AI review replies: for each new review, Revys drafts a response in the tone you pick (friendly, professional, warm, formal or casual) that picks up on what the customer actually said.

You choose how it works, location by location:

Approve everything
Every draft waits for you. Read it, edit if you want, publish. The reply goes to Google through the API.
Auto-reply to positive reviews
4- and 5-star reviews get their reply after a delay you set (24 hours by default), so you have time to step in.
Hold the rest for review
1- to 3-star reviews, and reviews that touch a sensitive topic, are never sent automatically. They stay in your approval queue.

On the Free plan you can still write and post replies by hand from the dashboard.

Reviews on your website that Google and AI crawlers can read

Managing reviews doesn't stop at Google. Revys displays your reviews on your site in five layouts (grid, list, carousel, wall, badge) with your colors. With the WordPress plugin or the server-side include, reviews are written into the page's HTML, where Googlebot, GPTBot and PerplexityBot can read them. The JavaScript snippet works anywhere, including Wix and Shopify, but AI crawlers can't read what it loads. Our guide to embedding Google reviews on your website compares the methods.

The schema.org markup follows Google's rules: LocalBusiness or Organization, with no self-serving aggregate rating. Showing your own reviews on your own site won't earn star ratings in Google search results, whatever any vendor promises. See the best Google reviews widgets compared for how the main tools render reviews.

Developers can pull the same data from the Revys Google reviews API (Pro, 10,000 calls a month per location).

Get more reviews

Every location gets its official "Write a review" link and a QR code (SVG or PNG) for receipts, counters and windows. For the wording, use our review request SMS and email templates, and see how to get more Google reviews.

Fix the profile itself

The Google profile advisor (Pro) checks your listing against more than 30 rules: categories, hours, holiday hours, photos, description, review volume and freshness, reply rate and reply speed. It gives a score out of 100 and tells you what to fix first. The Visibility report adds profile views in Search and Maps, calls, website clicks and direction requests, pulled from Google's API. The method behind it is in our Google Business Profile optimization guide.

How much does Revys cost?

Prices are per Google location, before tax, with volume pricing.

Plan	Price	What's included
Free	$0, forever	1 location, unlimited widgets, reviews in HTML with schema.org, review link and QR code, manual replies
Pro, first location	$7.90/month or $79/year	Everything in Free, AI replies, profile advisor, no Revys branding, API
Pro, locations 2–20	$3.90/month or $39/year each	Same
Pro, location 21 and up	$2.20/month or $22/year each	Same

Examples: 5 locations on monthly Pro = $23.50 a month; 10 locations = $43 a month. Annual billing is 10 months for the price of 12. Full details on the pricing page.

Red flags when you shop for a review tool

Three promises should make you walk away. "We remove negative reviews": a vendor can only flag them, just like you. "Stars in Google from our widget": that contradicts Google's self-serving review rule and can trigger a manual action. "We generate reviews for you": fake reviews are now explicitly banned in the US (FTC rule) and the UK (DMCC Act), with heavy civil penalties. Our guide on fake Google reviews covers the rules. For the full approach, tools included, read our guide to online reputation management.

FAQ

What is review management software?

It's a tool that collects reviews from your listings in one place, notifies you when new ones arrive, helps you reply, and usually displays reviews on your website and helps you ask for more. Good tools use the platforms' official APIs rather than scraping.

What is the best Google review management tool?

The one that covers the platforms your customers actually use, connects through the official Google Business Profile API, and fits your budget per location. All-in-one enterprise suites cover many platforms and often add messaging; lighter tools focus on Google at a lower price per location.

How do I monitor Google reviews for multiple locations?

Connect every Business Profile you own or manage to one tool with a single Google account. You then see all reviews in one feed, filtered by location, and reply without switching accounts.

Can review management software remove bad reviews?

No. Only Google removes a Google review, and only when it breaks Google's policies. Software helps you spot a problem review fast, flag it through Google's own tools and reply publicly.

Does Revys handle Facebook, Yelp or Trustpilot reviews?

Not yet. Revys handles Google reviews through the official Google Business Profile API. Facebook and Trustpilot are planned but not available today, and Yelp is not on the list.

How much does Revys cost for several locations?

Free covers one location. On Pro, the first location is $7.90 a month, locations 2 to 20 are $3.90 each, and every location after that is $2.20. Five locations come to $23.50 a month, less on annual billing.