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Review Request Templates: 20 Text, Email and Sign Examples for Google Reviews

20 copy-and-paste review request templates for Google: text messages, emails, chat, signs and one follow-up, by industry, and compliant with Google's rules.

By Oz IlyasFounder of Revys

Published October 19, 2026

Contents

You know you should ask for reviews. The hard part is knowing what to say without sounding needy or pushy. Below are 20 short messages, sorted by channel and situation, ready to copy and adapt. They all follow the same rule: one message for every customer, no rewards, no star rating requested.

How do you use these templates?

Swap in the variables, send the same day or the next, and follow up once. That's it.

Variable	Replace with	Example
`{first_name}`	The customer's first name	Sam
`{business}`	Your business name as it appears on Google	Rivera Auto Care
`{link}`	The direct link to your Google review form	From your Business Profile or our Google review link generator
`{service}`	What you did for them, in a few words	your brake job
`{sender}`	Your name, or the name of the person who served them	Maria

Same message to every customer, happy or not: no pre-screening.
No incentives: no discounts, gift cards or prize drawings.
No requested rating or wording ('5 stars', 'mention Maria').
The direct review-form link, tested on a phone.
One follow-up at most, three to seven days later.
An easy way to opt out of future messages.

Text message tip: watch the 160-character limit

A single text holds 160 characters, link included. Go over and it's split into several segments. Emojis and curly quotes (’ “ ”) switch the text to a different encoding that holds only 70 characters per message, so the templates below use straight quotes and no emojis. The link counts too: the full review-form link (https://search.google.com/local/writereview?placeid=…) is about 80 characters, which is why each text template keeps its wording under 80.

Review request text messages (6 templates)

Texts work best for service businesses. Send within a few hours of the visit.

1. General text

Thanks for visiting {business}, {first_name}! Review us on Google: {link}

2. Restaurant or retail

Thanks for stopping by, {first_name}! A quick Google review helps us a lot: {link}

3. Auto repair

Hi {first_name}, thanks for trusting us with your car. How did we do? {link}

4. Home services and contractors

Thanks for choosing us for {service}, {first_name}. A Google review helps: {link}

5. Salon, spa or wellness

Thanks for coming in, {first_name}! Your review helps others find us: {link}

For dental and medical offices, keep it neutral: don't mention the treatment or reason for the visit in the text.

6. Hotel or vacation rental

Thanks for staying with us, {first_name}! Your review helps future guests: {link}

Many businesses add "Reply STOP to opt out" at the end of texts. It costs a few characters and makes opting out obvious.

Review request emails (6 templates)

Email fits ecommerce, booked services and B2B clients. One clear subject line, three sentences, one visible link.

7. General email

Subject: How did we do, {first_name}?

Hi {first_name},

Thanks for choosing {business}. Your feedback helps us improve, and it helps other customers decide.

Would you take a minute to leave a review on Google?
{link}

Thank you,
{sender}, {business}

8. Ecommerce, after delivery

Subject: Did your order arrive OK?

Hi {first_name},

Your order was delivered a few days ago, and we hope you're happy with it.

If you have a moment, a Google review helps other shoppers decide:
{link}

Something wrong with your order? Just reply to this email and we'll sort it out.

{sender}, {business}

The last line goes to everyone and doesn't stop anyone from leaving a review. That's the difference between offering support and review gating.

9. Contractor, after the final walkthrough

Subject: Thanks for trusting us with {service}

Hi {first_name},

The job is done, and we hope you love the result.

For a small business like ours, Google reviews matter a lot: they're how most new customers find us. Yours would mean a lot:
{link}

Thanks again,
{sender}, {business}

10. B2B client

Subject: Quick favor?

Hi {first_name},

Thanks for working with us on this project. Whether it went great or you have notes, a review on our Google profile would really help:
{link}

It takes two minutes. Thanks in advance,
{sender}, {business}

11. Hotel, after checkout

Subject: Thanks for staying at {business}

Hi {first_name},

The whole team thanks you for staying with us. Your review helps future guests plan their trip, and helps us get better:
{link}

Hope to see you again,
{sender}, {business}

12. Appointment-based service

Subject: How was your appointment?

Hi {first_name},

Thanks for choosing {business} for {service}.

We'd love your honest feedback. You can leave a Google review in about a minute:
{link}

{sender}

Chat messages (2 templates)

For WhatsApp, Facebook Messenger or your website chat. Google's Get more reviews window can also share your review link by WhatsApp or as a Facebook post.

13. After a service, by chat

Hi {first_name}! Thanks again for today. If you have a minute, a Google review would really help us out: {link}
- {sender}

14. At the end of a support chat

Glad we could help, {first_name}. If this was useful, you can review {business} on Google here: {link}

Signs, cards and receipts (3 templates)

For print, pair the text with the QR code of your review link.

15. Counter sign or table tent

Enjoyed your visit?
Scan to review {business} on Google.
Thank you, it really helps!

16. Thank-you card with the invoice or order

Thanks for your business!
Google reviews help other customers find us.
Scan the QR code or visit: {link}

17. Bottom of the receipt

Thanks for visiting! Review us on Google: scan the QR code below.

NFC card or printed QR code? Our guide to Google review NFC cards helps you choose.

Email signature (1 template)

18. A line for everyone's signature

{sender} | {business}
Happy with our service? Leave us a Google review: {link}

One follow-up (2 templates)

One reminder, three to seven days after the first request, only if they haven't reviewed yet.

19. Follow-up text

Hi {first_name}, quick reminder: a Google review would really help us. Thanks! {link}

20. Follow-up email

Subject: One minute for a review?

Hi {first_name},

Just following up one last time. If you have a moment, a Google review would really help us:
{link}

Thanks, and no worries: this is the last reminder.
{sender}, {business}

What wording should you avoid?

Anything that offers a reward, screens customers or scripts what they write. Google's prohibited content policy bans all three.

Avoid	Why	Instead
"Get 10% off your next visit for a review"	An incentive for a review: banned by Google	"Your review really helps us"
"Leave a review to enter our gift card drawing"	A prize is still an incentive	No reward at all
"Happy? Review us on Google. Not happy? Email us."	Routes unhappy customers away from Google: review gating	The review link for everyone, support for everyone
"Please leave us 5 stars"	Asks for a specific rating	"Your honest review"
"Be sure to mention Maria and our balayage"	Google bans requesting specific content	Don't script anything

The full rules, including the FTC's review rule, are in our guide on how to get more Google reviews.

What rules apply to review request texts and emails?

This isn't legal advice, but here's the short version. Under CAN-SPAM, the FTC looks at an email's primary purpose: a message that only relates to a transaction the customer just made is treated differently from a commercial one, but promotional content can make the whole email commercial, with opt-out requirements. For texts, FCC rules ban autodialed texts to cell phones without prior consent, and commercial texts require written consent. So ask permission when you collect a customer's number, keep requests free of promotions, and include an opt-out. If you send at scale, check with counsel.

After the request: reply and show the reviews

Every review deserves a reply. Use our guide on how to respond to negative reviews for the hard ones. On the Pro plan, Revys AI review replies draft responses for you to approve before they post.

FAQ

How do you ask for a review by text?

Send a short text the same day or the next: the customer's first name, your business name, a quick thank-you and the direct link to your review form. Keep the whole message, link included, under 160 characters so it goes out as one text.

What is a good message to request feedback?

Short, personal and specific: thank the customer by name, mention what you did for them, explain that a review helps a small business, and include the direct link. Ask for an honest review, not a star rating.

How do you politely ask a client for a Google review?

Ask in person first, at the moment they see the result, then follow up in writing with the link. For example: 'Thanks for trusting us with your kitchen remodel, Alex. If you have two minutes, a Google review would mean a lot: [link]'.

How many times should you follow up on a review request?

Once, three to seven days after the first request, and only if they haven't left a review. More than that feels pushy and can trigger opt-outs or annoyed reviews.

Can I offer a gift card for a Google review?

No. The FTC rule allows some incentives that don't depend on sentiment, but Google's policy bans any incentive, including payment, discounts and free goods or services, in exchange for a review.

Do review request texts need consent?

Often, yes. FCC rules ban autodialed texts to cell phones without prior consent, and commercial texts require written consent. Collect permission when you take the customer's number, include a way to opt out, and check with counsel if you send at scale.