Google review link generator

How does a Google review link work?

Every business on Google Maps has a unique identifier called a Place ID (for example “ChIJN1t_tDeuEmsRUsoyG83frY4”). A Google review link is an official Google URL that contains this Place ID: search.google.com/local/writereview?placeid=… When a customer taps it, Google opens your listing with the review form already showing. All they have to do is pick a star rating and write a few words.

This generator uses Google's place search (Places API) to find your Place ID from your business name and city, then builds the link. We do not create anything on Google and we never touch your listing: the link keeps working even if you never use Revys. To post a review, your customer has to be signed in to a Google account; if they are not, Google asks them to sign in first.

Your Google Business Profile also offers its own short link through the “Ask for reviews” button. Both lead to the same place. This generator is handy when you do not have access to the account that manages the listing, or when you are setting things up for a client.

Where should you share your review link?

A review link works best when it reaches people right after a good experience, while it is still fresh. The placements that tend to work:

• the thank-you email or text you send after the job, the delivery or the stay;
• your invoice, receipt or order confirmation (as a clickable link in the PDF version);
• your email signature and the Contact or Thank-you page of your website;
• a QR code on the counter, tables, menu, business card or packaging (see our Google review QR code generator);
• your replies to happy customers on WhatsApp or Messenger, when they thank you on their own.

Before you share the link, click “Test the link” and check that the review window opens on your business, not on another one with a similar name in the same town.

Google's rules you need to follow

Asking for reviews is allowed, and Google encourages it. Its Maps policy on prohibited content (the “Fake engagement” and “Rating manipulation” sections) is strict, though, and breaking it can get reviews removed or your listing restricted. In practice:

• no incentives: no discounts, freebies, giveaways or cash in exchange for a review, or for changing or removing a negative one;
• no review gating: ask all your customers, not only the ones you think are happy;
• no pressure: do not insist on reviews being written on site, do not script the content or the star rating, and do not set review targets for your staff;
• no conflicts of interest: you, your employees, your family or a competitor should not post reviews;
• no fake or bought reviews, including “packages” sold by agencies.

In the EU and the UK, posting or commissioning fake consumer reviews is also an unfair commercial practice under consumer law. The safe approach is a short, neutral request sent to every customer.

If the search cannot find your business

The search only returns businesses that are visible on Google Maps. A listing that was just created, is not verified yet or is suspended may not show up. Try the exact name shown on Maps followed by the town or postcode. If that fails, open “Enter your Place ID manually”: Google's official Place ID Finder gives you the identifier in a few seconds.

Searches are limited to 10 per visitor per day to keep the tool free. We do not store your IP address in a database, and we do not keep your searches.