Google review QR code generator

How does this QR code work?

The QR code simply contains your business's official Google review link (search.google.com/local/writereview?placeid=…), built from its Place ID, the unique identifier of your listing on Google Maps. Your customer scans it with their phone camera and Google opens your listing with the review form already showing.

The QR code is generated in your browser and does not go through any redirect service: it points straight to Google. It does not depend on Revys and will keep working even if you never use our software. There is no subscription, no scan counter and no expiry date.

SVG or PNG: which format should you pick?

SVG is a vector format: it stays perfectly sharp at any print size. It is the file to hand to your printer or designer for a sticker, a window decal, a table tent or a flyer. The PNG (1,024 × 1,024 pixels) is fine for a Word document, a slide, an email or a social media post.

The poster comes in A5 (table tent or counter) or A4 (window, wall, waiting room), with the text in English, French or Dutch. Click “Print or save as PDF”: your browser's print dialog opens with the poster alone, ready to print or to save as a PDF for a print shop.

Where should you put your review QR code?

Put it where customers wait or have just finished, at eye level and in good light:

• on the counter or next to the till, on an A5 stand;
• on tables, on the back of the menu or with the bill (restaurants, cafés);
• in rooms or at reception (hotels, B&Bs), in the waiting room (clinics, garages, salons);
• on business cards, receipts, packaging or delivery notes;
• on your van or your quotes, for trades who work at the customer's home.

Rule of thumb: a QR code scans comfortably from up to about ten times its width. Allow at least 2 to 3 cm per side on a business card and 8 to 10 cm on a poster read from a metre away. Before printing in bulk, scan a proof with two different phones.

Google's rules you need to follow

A review QR code is an allowed way to ask for reviews. Google's Maps policy on prohibited content applies exactly as it does to a link:

• no incentives (discount, free drink, prize draw) in exchange for a review;
• no selecting customers: the poster speaks to everyone, not only happy customers;
• no pressure to write the review on site, and no required rating or wording;
• no reviews from yourself, your staff or your family.

That is why the poster is deliberately neutral (“Your review matters”), without asking for five stars or promising anything in return.