Free tool

Review response score: you vs. your competitors

Do you reply to your Google reviews as often and as fast as your competitors? Get your score out of 100 by email, compared with 5 nearby businesses. Free.

1. Your business

Enter your Place ID manually

What the score measures

For each listing, the tool looks at the 20 most recent reviews and calculates three indicators:

response rate (50 points): the share of reviews with an owner reply;
replies to negative reviews (30 points): the share of 1 to 3-star reviews with a reply. Those are the ones customers read most closely;
usual delay (20 points): the median time between review and reply, as an order of magnitude (same week, same month, 1 to 3 months, over 3 months).

The report compares these figures with 5 nearby businesses, gives your rank and the competitor average, then 3 recommendations from the most urgent to the most general.

Limits worth knowing

Approximate dates: Google shows "a month ago" rather than a date, so the delay is never given to the day.
20 recent reviews: the score reflects your current habits, not your listing's whole history.
Competitors: these are the businesses Google Maps links to your category around your address. They may not be the ones you see as direct competitors.

Why reply to your reviews

Google recommends replying to reviews: it shows you value your customers' feedback (Google help on local ranking). A study published in Marketing Science (Proserpio and Zervas, 2017) found that hotels that start replying get about 12% more reviews and a slightly higher rating.

So the effect on visibility is indirect: more reviews, fresher reviews and a better rating, which Google does take into account. No measured source shows that the reply itself, or the keywords in it, lifts a listing (our analysis of keywords in review responses).

Improving your score

Reply to negative reviews first, calmly and specifically (guide to responding to negative reviews).
Set aside a moment each week to reply to new reviews, positive ones included.
Make every reply personal: Google may reject replies with hashtags, links or stock phrases. The review reply checker flags those risks before you post.
With Revys AI replies, a personal reply is ready for each new review, and you approve it before it goes live.

Your data

The report only uses public Google data (reviews, replies, rating), read when you request it. Revys keeps your email address and the report (aggregate figures, without review text) to track requests. You only get Revys tips if you tick the box. Details and your rights: privacy policy.

FAQ

How is the response score calculated?

From the 20 latest Google reviews on your listing: the response rate is worth 50 points, the share of 1 to 3-star reviews with a reply 30 points, and your usual reply delay 20 points (same week, same month, 1 to 3 months, over 3 months). The same calculation is applied to 5 nearby competitors in the same line of work.

How are competitors chosen?

The tool searches Google Maps for your listing's category around its address, then keeps the 5 nearest businesses in the same category. If there aren't enough, it adds the nearby results of the same search.

Why is the reply delay a range?

Google shows approximate dates ("a month ago") for reviews and replies. A delay to the day would be wrong, so the tool gives an order of magnitude.

Does replying to reviews improve my Google ranking?

No study shows that the reply itself improves ranking. Google recommends replying, and a study published in Marketing Science shows that businesses that reply get more reviews and a slightly better rating. Review count, rating and freshness do matter to Google.

What do you do with my email address?

We use it to send you the report, which Revys keeps to track requests. You only get Revys tips if you tick the box, and you can unsubscribe in one click. The text of Google reviews is not stored.