Google review sign, stand and stickers to print

Which Google review sign should you pick?

Every format carries the same QR code, which points straight to the review window of your Google listing (search.google.com/local/writereview?placeid=…), with no redirect service in between. Pick by where your customers wait or pay:

• 10 × 10 cm square sign: have it printed on acrylic or aluminium and stick it on the counter, the door or next to the card reader;
• A6 sign (10.5 × 14.8 cm): slides into an acrylic sign holder, the most common counter format;
• tall stand: one A4 portrait sheet folded in half, two A5 sides readable from both directions, the most visible on restaurant or café tables;
• wide stand: one A4 landscape sheet folded in half, low and wide like a name plate, discreet on a counter or front desk;
• 5 cm round stickers, 12 per A4 sheet: on the window, the till, packaging or bags;
• 8.5 × 5.5 cm cards, 10 per A4 sheet: with the bill, the receipt, a delivery or at the end of an appointment;
• A5 or A4 poster: in the window, on a wall or in the waiting room.

Signs and cards come with crop marks, as a print shop would add. Both stands have a dotted fold line: the top side is printed upside down so it reads correctly once the stand is up.

Where to put your Google review sign or stand

Customers leave reviews when they are asked at the right moment, right after a good experience, and when it is easy. The sign does half the job; a quick spoken ask (“if you have two minutes, a review really helps us”) does the other half. Spots that work:

• at the till or next to the card reader, where customers wait a few seconds;
• on every table in a restaurant or café, on a stand or on the back of the menu;
• at the front desk of a hotel, clinic or garage, and in guest rooms;
• on the inside of the door or window, on the way out;
• in the parcel, with the invoice or in the folder you hand over (cards and stickers).

Keep the QR code at eye or hand level, well lit, with no glare from glass or glossy acrylic. A QR code scans from up to about ten times its width: the one on the square sign (4.4 cm) scans from under half a metre, the one on an A4 poster from over a metre.

Google review NFC signs: how do they work?

An NFC sign or card holds a small chip that sends a link to a phone held close to it. For Google reviews, that link is exactly the same as the one in your QR code: your listing's “Write a review” window. NFC does nothing more; it just saves opening the camera.

We do not sell NFC signs. If you want one, you can buy a blank NFC tag, write your review link to it yourself with a free NFC writing app, and stick it behind the sign you print here. Recent iPhones (XS and later) and most Android phones read an NFC tag without an app, as long as NFC is turned on.

Always keep the QR code visible next to the NFC area: some phones have no NFC or have it turned off. And if you buy a ready-made NFC sign, check that it stores your Google link directly, not a link to the seller's server, which may stop working if the subscription ends.

Printing tips

Click “Print or save as PDF”. In the print dialog, keep the scale at 100% (“Actual size”): if the browser fits the page to the paper, the sizes are no longer exact and the crop marks no longer line up. Turn off the browser's headers and footers too.

• stands and cards: 250 to 350 gsm card stock, preferably matte (gloss causes glare that gets in the way of scanning);
• stickers: uncut A4 sticker paper, or vinyl from a print shop for outdoor use;
• acrylic or aluminium sign: save the PDF and send it to a print shop, asking for 100% scale with no cropping;
• cutting: craft knife, metal ruler and cutting mat, following the marks.

Before printing in bulk, scan a proof with two different phones and check that the review window opens on your business. The PDF saved by your browser keeps the QR code as a vector, so it stays sharp when enlarged.

Google's rules you need to follow

Displaying a sign that invites customers to leave a review is allowed. Google's Maps user-generated content policy does, however, prohibit:

• any incentive in exchange for a review: discount, free drink, gift, prize draw entry;
• selecting customers: the sign speaks to everyone, not only happy customers;
• reviews from yourself, your staff or your family, and reviews written on a customer's behalf.

That is why the sign's wording stays neutral (“Your review matters”, “Scan to leave a review on Google”): it does not ask for five stars and promises nothing in return.